JOURNAL ON TOURISM & SUSTAINABILITY
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Articles in this issue
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Complex interactions among human behaviour, organisational processes, and consumer experiences characterise the tourism and hospitality field. Traditional symmetrical research methods often impose rigid models and linea…
Tourist Typology, Sustainable Values, And Willingness To Pay For Green Hotels
Tourists’ sustainable behavior is a topic of great interest to scholars. This study addresses a gap in the literature by examining the relationships among personality traits, sustainability values, and willingness to pa…
Fuzzy-Set Qualitative Comparative Analysis (Fsqca) And Necessary Condition Analysis (Nca) In Tourism And Hospitality Studies: Bridging Bipolar Methodological Divides
Complex interactions among human behaviour, organisational processes, and consumer experiences characterise the tourism and hospitality field. Traditional symmetrical research methods often impose rigid models and linea…
The Multifaceted Impact Of Artificial Intelligence (Ai) In The Hospitality Sector: A Critical Assessment
Artificial Intelligence (AI) is transforming hospitality by reshaping operational processes, guest experience, labour dynamics, and strategic decision-making. This study offers a critical, multi-dimensional assessment o…
Community Perception Towards Tourism Development In Lahaul Valley, Himachal Pradesh (India)
The inauguration of the Atal Tunnel in October 2020 altered the tourism environment of Lahaul Valley in Himachal Pradesh, India and allowed year-round accessibility to the region. With this accessibility came a rapid in…
What Draws Tourists: Attractions Or Personal Motivations? Analysis Of Evolving Tourist Motivations Through Cross-Continental Case Studies
Tourism is a lively and complex field shaped by numerous push and pull factors determining how and why tourists visit attractions. Understanding this dynamic relationship is necessary for stakeholders seeking to attract…
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Journal On Tourism & Sustainability. (2026). JOURNAL ON TOURISM & SUSTAINABILITY. Vol 8, No 2.
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